Carlos (Cacá) Passos
Brazilian Creative Art Director based in São Paulo/BR. Currently @ Rai, working with nice people on projects for Adidas, Penalty, Continental Tires, Sunstar, Yamaha Motor, Starbucks, Red Lobster, Giraffas, Warren and more. Here you can find a selection of my favorite work.
Recently I had the honor to be ranked amongst the TOP 10 most awarded Art Directors of indie agencies Latin America by Primer Festival de la Publicidad Independiente. Also, the most awarded Brazilian creative/art director - Lusófonos, Lisbon - 2020/21.
By the way, I am proud to be part of the 1st team to lead the agency to awards, being the most awarded Brazilian indie agency by International Festival of Independent Advertising (FePi) and Lusófonos/Lisbon.
I'm also a musician, yes. It's been years gigging underground, recording a bunch of albums and tracks. I had the satisfaction to work with great producers in Brazil and US on personal projects.
Top 10 most awarded creative/art director of indie agencies Latin America -
Primer Festival de la Publicidad Independiente - 2020
Brazilian most awarded creative/art director - Lusófonos, Lisbon - 2020/21
Wina - World Independent Advertising Awards - 1x gold/1x bronze/1x honorable mention
Prémios Lusófonos da Criatividade, Lisbon - 7x gold/9x Silver/18x Bronze - 2020
El Ojo de Iberoamerica - 1x shortlist
FePi - Primer Festival de la Publicidad Independiente - 1x Silver/2x Bronze/1x Cobre/11x Shortlist
Lürzer's Archive - 5x publications - 2019/20Cannes Lions - student contest/Brazilian representative - 2009
Dieline - 3x mentions/featured projects 
Best Ads on TV - 4x best of the week - 2021
Ads of the World - 2x editor's pick - 2020
Thanks for coming by.
Feel free to contact me:
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