Carlos (Cacá) Passos
Brazilian Creative Art Director based in São Paulo/BR. Currently @ Rai, working with nice people on projects for Adidas, Penalty, Continental Tires, Sunstar, Yamaha Motor, Starbucks, Red Lobster, Giraffas, Warren and more. Here you can find a selection of my favorite work.
Recently I had the honor to be ranked amongst the TOP 10 most awarded Art Directors of indie agencies Latin America by Primer Festival de la Publicidad Independiente. Also, the most awarded Brazilian creative/art director - Lusófonos, Lisbon - 2020/21.
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Responsible for the growth of Grupo Rái's creative core business, achieving great results:
Agency of the Year in the Lusófonos Awards / 2nd most awarded Portuguese Agency in the world. FePi - 1º Independent Advertising Festival / Most awarded Indie Brazilian agency in Latin America. Wina - World Independent Advertising Awards / 2nd most awarded Brazilian agency in the world.

METAL AWARDS 2020/21:
9X GOLD / 10X SILVER / 21X BRONZE / 41X SHORTLISTS
(EL OJO, FEPi, CLUBE DE CRIAÇÃO, WINA & PRÊMIO LUSÓFONOS)

RECOGNITIONS PRIZES:
4x Best of the week on Best Ads On Tv
2x Editor's pick on Ads of the World

360º IN RECOGNITION:
SOCIAL / PR / INFLUENCERS / DIGITAL / PRINT /
ACTIVATION / SOCIAL CONTENT / OUTDOOR / GRAPHIC DESIGN /
PRODUCT DESIGN / TYPOGRAPHY
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I'm also a musician. It's been years gigging underground and recording a bunch of albums and tracks. I had the satisfaction to work with great producers in Brazil and US on personal projects.
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Honors/Awards
Top 10 most awarded creative/art director of indie agencies Latin America -
Primer Festival de la Publicidad Independiente - 2020
Brazilian most awarded creative/art director - Lusófonos, Lisbon - 2020/21
Wina - World Independent Advertising Awards - 1x gold/1x bronze/1x honorable mention
Prémios Lusófonos da Criatividade, Lisbon - 7x gold/9x Silver/18x Bronze - 2020
El Ojo de Iberoamerica - 1x shortlist
FePi - Primer Festival de la Publicidad Independiente - 1x Silver/2x Bronze/1x Cobre/11x Shortlist
Lürzer's Archive - 5x publications - 2019/20Cannes Lions - student contest/Brazilian representative - 2009
Dieline - 3x mentions/featured projects 
Best Ads on TV - 4x best of the week - 2021
Ads of the World - 2x editor's pick - 2020
Thanks for coming by.
Cheers!
Feel free to contact me: chvoil@gmail.com
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