Carlos (Cacá) Passos
Brazilian Creative Art Director based in São Paulo/BR. Currently @ Rai, working with nice people on projects for Adidas, Penalty, Continental Tires, Sunstar, Yamaha Motor, Starbucks, Red Lobster, Giraffas, Warren and more.

Responsible for the growth of Grupo Rái's creative core business, achieving great results:
Brazilian Agency of the Year, Lusófonos - Lisbon, 2021
Most awarded Brazilian Indie agency, Primer Festival de la Publicidad Independiente - Latin America, 2020/21
2nd most awarded Brazilian Indie agency, World Independent Advertising Awards (WINA) - Dubai, 2021

Awards 2020/21:
9X gold / 10X silver / 21X bronze / 41X shortlists
(El Ojo, FePi, CCSP, WINA & Prêmio Lusófonos, Lürzer's Archive, Dieline)

Social / PR / Influencers / Digital / Print /
Activation / Social Content / Outdoor / Graphic Design

Top 10 most awarded AD, Primer Festival de la Publicidad Independiente - Latin America, 2020/21
Most awarded Brazilian CD/AD, Lusófonos - Lisbon, 2020/21
Top 3 Brazilian CD/AD, Best Ads on Tv - 2021

Lürzer's Archive - 5x publications - 2019/20
Dieline - 3x mentions/featured projects  - 2021
Best Ads on TV - 4x best of the week - 2021
Ads of the World - 2x editor's pick - 2020
Cannes Lions - student contest/Brazilian representative - 2009

Also a musician. It's been years gigging underground, recording a bunch of albums and tracks. Had the satisfaction to work with great producers in Brazil and US on personal projects.

Thanks for coming by.
Feel free to contact me:
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