15th SP Run
A 4 & 8 Km Race and 4 Km Walk. An innovative circuit Marketing Best Winner of 2014 and 2017.
A daring project where the entire route is within the Shopping SP Market complex in São Paulo. Part of the route is done inside the shopping mall SP Market and the other, inside Parque da Mônica.
For the 15th edition of the race we used a modular design style for the communication, bringing unlimited freshness for the materials. All shapes were made using the logo parts.
Role: art director, graphic designer | agency: Rai